Undercurrent Capital is an early stage venture studio that partners leaders and visionaries in business and society to tackle their most important challenges. We invest in people, ideas and businesses to achieve transformative results that bridge what is, with what can be.

 

The current design was static and outdated, with little to no animation. I was given the task to redesign the entire website and I was given a few keywords to create a new version of the website: Clean, modern and futuristic. With this, I have redesigned the website.

 

n the redesigned version, I have included micro animations, a thoughtfully reimagined layout, and a whole new colour palette. The primary goal was to elevate user engagement and create an immersive digital experience that seamlessly guides visitors through their journey on the website. Every element has been carefully considered, from the subtle animations that add depth and interactivity to key touchpoints, to the intuitive navigation that simplifies the browsing process. The new layout optimises content flow, presenting information in a logical progression while maintaining a clean and uncluttered aesthetic.