Love, Bonito is one of the largest vertically integrated, omni-channel women's fashion brand in the region. With its headquarters in Singapore, Love Bonito also has an omni-channel presence across Indonesia, Malaysia and Hong Kong, and global presence in 10 other markets - China, Australia, New Zealand, US, Canada, Japan, Philippines, Vietnam, Thailand and Brunei.

 

With that being said, I realised that Love, Bonito does not have a mobile app. I do think that with its huge success and exponential growth in the various markets, having a mobile app would further help the business. As the world is rapidly shifting towards mobile, it has become essential for every business to establish a mobile presence. Mobile app development is necessary as more than 53% of mobile traffic worldwide comes from mobile devices. Furthermore, mobile apps are preferred over mobile websites and this has been proven with a recent study showing that mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites. These numbers speak volumes about the immense business potential of apps as a channel for customer acquisition and driving revenue.

 

Therefore, I designed a mobile app for Love, Bonito. I used colors such as dark green and peach, which are representative of Love, Bonito, to design the interface. I added essential elements that are present in their website such as Dashboard, #LBCommuunity+ and several more so as to not stray too far away from the brand's original interface.

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*** I am not affiliated with Love,Bonito or any of its partners and this redesign was done on my own volition.